Introduction
Cognitive Humanity Ltd. (“we”, “us”, “our”) is the controller of your personal data. This privacy notice explains how we collect, use, and protect your personal information when you use our products and services. For more information about data protection principles and your rights, please visit the Information Commissioner’s Office (ICO) at https://www.ico.org.uk.
Contact Details
Email: bukky@cognitivehumanity.com | colby@cognitivehumanity.com
What Information We Collect and Why
| Category | Examples of Data | Purpose of Processing |
|---|---|---|
| Identification and contact | Name, email address, company name, job title | To provide our services, manage your account, and communicate with you |
| Demographic details (optional) | Gender, pronoun preference, date of birth | To personalise the user experience and improve inclusivity |
| Empathy assessment data | Responses to the Interpersonal Reactivity Index (IRI) and Fast Five assessments | To generate reports and personalised empathy development plans |
| Usage data | Session logs, interaction history, device data | To maintain and improve our platform, ensure security, and develop new features |
| Feedback and support | Comments, survey responses, help requests | To respond to enquiries and improve services |
| Marketing preferences | Contact preferences, newsletter subscriptions | To send updates and relevant communications |
| Research and analytics | Aggregated empathy and behavioural data (anonymised where possible) | To support research, analytics, and validation of our tools |
Special category data: We may collect limited information about racial or ethnic origin when relevant for research and fairness analysis. This data is optional, used only with explicit consent, and handled with enhanced protection.
How We Use Your Information
We use your information to:
- Deliver and improve our empathy assessment tools and related services
- Provide personalised insights and learning recommendations
- Conduct research to validate and enhance our psychometric models
- Communicate updates, offers, or service information (if you opt in)
- Comply with legal and regulatory requirements
We do not sell or rent your personal information to third parties.
Lawful Bases for Processing
We process personal data under the following lawful bases defined in the UK GDPR:
| Lawful Basis | When It Applies |
|---|---|
| Consent | When you provide personal or special category data voluntarily (e.g., registering for an account, completing an assessment, or subscribing to updates). You may withdraw consent at any time. |
| Contractual necessity | When processing is required to provide the service you request (e.g., generating reports, maintaining your account). |
| Legitimate interests | When processing supports business functions such as improving our platform, developing new features, or handling queries, without overriding your rights or freedoms. |
| Legal obligation | When required to comply with applicable laws or regulations. |
For more information about our use of legitimate interests, please contact us using the details above.
Where We Obtain Your Information
We primarily collect information directly from you when you:
- Register or interact with our platform
- Complete assessments or surveys
- Contact us for support or feedback
If you use Cognitive Humanity through your employer, some information may also be provided by them for account creation or analytics purposes.
How Long We Keep Your Information
We retain personal data only for as long as necessary to:
- Provide our services and maintain your account
- Comply with legal and regulatory requirements
- Conduct internal analysis and research (in anonymised form where possible)
Specific retention periods depend on the nature of the data and purpose of collection. You may contact us for details of our retention schedule.
Your Data Protection Rights
You have the following rights under UK data protection law:
- Access – to request copies of your personal data
- Rectification – to correct inaccurate or incomplete data
- Erasure – to request deletion of your data
- Restriction – to limit how we process your data
- Objection – to object to certain processing (e.g., marketing)
- Portability – to request transfer of your data to another provider
- Withdraw consent – to withdraw consent at any time
We will respond to requests within one month. To exercise your rights, contact us using the email addresses above.
How to Complain
If you have concerns about our use of your personal data, please contact us first so we can address them.
If you remain dissatisfied, you can contact the Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113
Make a complaint: https://www.ico.org.uk/make-a-complaint
Updates to This Notice
We may update this privacy notice periodically to reflect changes in our practices or legal requirements. The “Last updated” date above indicates the most recent revision.